Ty Heilman: Renaissance Marketer.

Tyler “Ty” Heilman is a no-nonsense business major and website optimizer from the Mid-West. Heilman is a polite and courteous leader who embraces hard work and business innovation.

About Ty Heilman

Tyler “Ty” Heilman is a no-nonsense business major and website optimizer from the Mid-West. Heilman is regarded as a polite and courteous leader who embraces hard work and business innovation.

Social Media Marketing’s Seven Deadly Sins

Seven Deadly Sins Of Social Media Marketing. Lust Social media lust is an intense desire. Be careful with that; there is nothing "overnight" about success with Social Media marketing. Desire to be popular on these networks can backfire after the lust has left; you'll be left with many branded websites that have become neglected. Added insult to energy is the time you took to set up the … [Read more...]

Marketing For Entertainment Firms

Marketing for media does not mean selling or advertising. These things are part of marketing but marketing for media, in general, is so much more. See this list of things a manager should do before and after deciding to produce and sell: Listen to the needs of the people who may buy your product. Decide if they want more or different products than the ones currently … [Read more...]

The Formula To Develop Your Personal Brand

Here is my formula for developing a personal brand: Step one - address each the following by taking notes. What makes you different than your competition. Your industry (what do you influence). Your passion for your skills and abilities. Your target audience. Step two* - tighten it up; write a single personal brand paragraph that touches on everything you put together in step … [Read more...]

Bing Search Engine Summit May 2012

Notes from Bing Summit. 1. re-design of the Bing product. 2. Snapshot – allows users to complete tasks over time 3. Sidebar – puts people front and center for search experience in a natural cohesive manner. Spirit and Fundamentals of new Bing. Re-design is natural, respective, inclusive and useful. New search project enhances today’s people focused web. Bing is to be very adaptive to be … [Read more...]

Music Publicist Ronna Rubin Interview w/ Music Business Radio

MEDIA CAMPAIGNS-INTERVIEW WITH RONNA RUBIN (Link to interview here) Ronna Rubin moved to Nashville in 1983; her position was National Director of Press and Artist Development for Warner Brothers Records. Ronna Rubin represented artists Katie Lang, Dolly Parton, Linda Ronstead, Travis Tripp and Keith Anderson among others. Ruben Media opened in 1992. The 1983 Nashville Community had an open … [Read more...]

Functional Roles of a Record Company

Hierarchy of a traditional record company: -Executive CEO -Finance and Accounting --- Shark -Business and Legal --- Separate in a huge company -A&R ---Weasel -Creative -Sales (Albums in stores) -Marketing -Publicity -Promotion (Radio and TV -Production (Traffic coordinator) --- $ Good quality needed -Royalties (Pays royalties) -Admin (HR / office … [Read more...]

Recording and Composition Side Copyrights

The difference between recording and composition side copyrights in the USA. There is a copyright for the Sound Recording. Represented by the circled letter P. Known as the Master Side -or- Recording Side copyright. Simply protects the recording of the song. There is a copyright for the Musical Work. Represented by the © symbol. Known as the Publishing Side … [Read more...]

Competitive Advantage

Competitive advantage is gained when one company outperforms their competition by producing products, goods, or services more effectively or efficiently. Competitive advantage should be a vital part of your strategy. There are four parts to a strong competitive advantage- and they are: Innovation Efficiency Quality Responsiveness to Customers Heres how you can develop an advantage … [Read more...]

How to Start a Film Festival

Starting a film festival is an art, film festival preperation needs to be effective and efficient. Before your film festival planning gets to involved, stop everything and assess your goals. Be sure you can fund and scale your festival in a major way, soon it will be HUGE. Are you ready for that? Where are you going to make your money? —–MM320 – Artist and Event Management—– Notes from … [Read more...]

Film Festival History Notes

Class chatter before the Film Festival lecture: "We've been snubbed again." "-HIV from a dead chick - funerial disease-" "Rick Waterman is in the bar!" "Big wheels take longer to get turning." -----MM320 - Artist and Event Management----- You don't have to be a artist to be artistic, You don't have to be an entrepreneur to be entrepreneurial, What are managers? Creativity … [Read more...]