Film Festival History Notes

Class chatter before the Film Festival lecture:

“We’ve been snubbed again.”
“-HIV from a dead chick – funerial disease-”
“Rick Waterman is in the bar!”
“Big wheels take longer to get turning.”

—–MM320 – Artist and Event Management—–

You don’t have to be a artist to be artistic,
You don’t have to be an entrepreneur to be entrepreneurial,
What are managers? Creativity representatives?

Notes from lecture on Film Festivals | August 8th, 2010 | Professor: Martin Atkins

The first film festivals:
Film festivals started when Benito Mussolini’s Italy hosted a film festival. Mussolini saw films and motion pictures as a tool to be used for propaganda and public relations. The dictator heavily funded the local film industry, aiming to rival Hollywood and other cultures. Mussolini was known to impose steep taxes on the dubbing of foreign films to the Italian language, crippling foreign films in Italy, limiting distribution in the country. Mussolini’s funding and love for motion pictures resulted in Italy hosting the world’s first film-festival.

The initial film at Mussolini’s film festival was a horror piece: Dr. Jeckyll and Mr. Hyde (Rouben Mamoulian, 1931). Dr. Jeckyl and Mr. Hyde was followed by 24 other films in the International Exhibition of Cinematic Art in August of 1932; This was the first film festival. By 1935, this film festival was heavily political and laden with propaganda.

The French were ignored by Mussolini’s Italian film festival. This resulted in the French collectively saying “Fuck It”, ultimately starting their own film festival in 1946, which is known today as The Cannes Film Festival.

Notes about modern film festivals:
Salt Lake City – Sundance Film Festival.
Salt Lake City created their “Sundance Film Festival” with a motive. The Sundance Film Festival was created to bring movie industry heads and shop Salt Lake City as a wonderful place to make a movie. The city wanted the money that comes with a movie being shot nearby. Later on, Robert Redford purchased the film festival.
The 2010 Sundance Film Festival’s economic impact for Salt Lake City: $62.7 million dollars. Talking about the Sundance Film Festival, Redford was quoted as saying:

“It was not a wholly conceived thing. Whatever happened, a small step would be taken that would create something that might succeed–that would create other opportunities that you could take advantage of. And you just kept moving forward, one iteration after the next.”

New York City – Tribeca Film Festival.
Robert De Niro’s film festival.
Roughly 5,000 submissions per year.

  • Who needs attendees when film submission fees and sponsorships generate so much money?

Traverse City – Traverse City Film Festival.
Launched with four venues, and 40,000 attendees.

  • Facts and figures get sponsorships, fuck art!

Now, go make history by starting a film festival of your own. Your festival can highlight any type of films you want.

About Ty Heilman

Tyler “Ty” Heilman is a no-nonsense business major and website optimizer from the Mid-West. Heilman is regarded as a polite and courteous leader who embraces hard work and business innovation.

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