Marketing For Entertainment Firms

Marketing for media does not mean selling or advertising. These things are part of marketing but marketing for media, in general, is so much more. See this list of things a manager should do before and after deciding to produce and sell: Listen to the needs of the people who may buy your product. Decide if they want more or different products than the ones currently … [Read more...]

The Formula To Develop Your Personal Brand

Here is my formula for developing a personal brand: Step one - address each the following by taking notes. What makes you different than your competition. Your industry (what do you influence). Your passion for your skills and abilities. Your target audience. Step two* - tighten it up; write a single personal brand paragraph that touches on everything you put together in step … [Read more...]