Marketing For Entertainment Firms

Marketing for media does not mean selling or advertising. These things are part of marketing but marketing for media, in general, is so much more. See this list of things a manager should do before and after deciding to produce and sell: Listen to the needs of the people who may buy your product. Decide if they want more or different products than the ones currently … [Read more...]

Music Publicist Ronna Rubin Interview w/ Music Business Radio

MEDIA CAMPAIGNS-INTERVIEW WITH RONNA RUBIN (Link to interview here) Ronna Rubin moved to Nashville in 1983; her position was National Director of Press and Artist Development for Warner Brothers Records. Ronna Rubin represented artists Katie Lang, Dolly Parton, Linda Ronstead, Travis Tripp and Keith Anderson among others. Ruben Media opened in 1992. The 1983 Nashville Community had an open … [Read more...]

Film Festival History Notes

Class chatter before the Film Festival lecture: "We've been snubbed again." "-HIV from a dead chick - funerial disease-" "Rick Waterman is in the bar!" "Big wheels take longer to get turning." -----MM320 - Artist and Event Management----- You don't have to be a artist to be artistic, You don't have to be an entrepreneur to be entrepreneurial, What are managers? Creativity … [Read more...]