Marketing For Entertainment Firms

Marketing for media does not mean selling or advertising. These things are part of marketing but marketing for media, in general, is so much more. See this list of things a manager should do before and after deciding to produce and sell: Listen to the needs of the people who may buy your product. Decide if they want more or different products than the ones currently … [Read more...]

The Formula To Develop Your Personal Brand

Here is my formula for developing a personal brand: Step one - address each the following by taking notes. What makes you different than your competition. Your industry (what do you influence). Your passion for your skills and abilities. Your target audience. Step two* - tighten it up; write a single personal brand paragraph that touches on everything you put together in step … [Read more...]

Music Publicist Ronna Rubin Interview w/ Music Business Radio

MEDIA CAMPAIGNS-INTERVIEW WITH RONNA RUBIN (Link to interview here) Ronna Rubin moved to Nashville in 1983; her position was National Director of Press and Artist Development for Warner Brothers Records. Ronna Rubin represented artists Katie Lang, Dolly Parton, Linda Ronstead, Travis Tripp and Keith Anderson among others. Ruben Media opened in 1992. The 1983 Nashville Community had an open … [Read more...]

Functional Roles of a Record Company

Hierarchy of a traditional record company: -Executive CEO -Finance and Accounting --- Shark -Business and Legal --- Separate in a huge company -A&R ---Weasel -Creative -Sales (Albums in stores) -Marketing -Publicity -Promotion (Radio and TV -Production (Traffic coordinator) --- $ Good quality needed -Royalties (Pays royalties) -Admin (HR / office … [Read more...]

Recording and Composition Side Copyrights

The difference between recording and composition side copyrights in the USA. There is a copyright for the Sound Recording. Represented by the circled letter P. Known as the Master Side -or- Recording Side copyright. Simply protects the recording of the song. There is a copyright for the Musical Work. Represented by the © symbol. Known as the Publishing Side … [Read more...]

Competitive Advantage

Competitive advantage is gained when one company outperforms their competition by producing products, goods, or services more effectively or efficiently. Competitive advantage should be a vital part of your strategy. There are four parts to a strong competitive advantage- and they are: Innovation Efficiency Quality Responsiveness to Customers Heres how you can develop an advantage … [Read more...]

How to Start a Film Festival

Starting a film festival is an art, film festival preperation needs to be effective and efficient. Before your film festival planning gets to involved, stop everything and assess your goals. Be sure you can fund and scale your festival in a major way, soon it will be HUGE. Are you ready for that? Where are you going to make your money? —–MM320 – Artist and Event Management—– Notes from … [Read more...]

Efficiency vs. Effectiveness

Efficiency vs. Effectiveness Finding a balance between efficiency vs. effectiveness can be difficult. Best to keep it simple. To be efficient and effective, be confident, choose goals that will have the biggest impact. Be sure to consider all of your available resources and envision the path to success with least resistance. Identify issues ahead of time, and work to avoid them. Efficiency … [Read more...]

Brown Paper Tickets Billy Geoghegan

Bill Geoghegan from Brown Paper Tickets stopped by my Alma Mater, Madison Media Institute, in the Spring of 2013. I was lucky enough to be available that day and swung through to take notes - here is what I left with. Ticketing for venues What need does Brown Paper Tickets satisfy? Venue wants someone to do all the ticketing. How does the venue get paid? Every ticket sale kicks back … [Read more...]

LinkedIn Business Page Optimization 2013

Shoutlet Webinar - w/ Kira Sparks of Shoutlet - LINKED IN COMPANY PAGE FOR BUSINESS. Is LinkedIn good for your business? New business friendly changes (2013). Llana from LinkedIn What is LinkedIn? The largest global professional network. Over 200 Million members worldwide and 2.2 members signing up per second. Who uses LinkedIn? Linked in Members have 2x more buying power. 50+% … [Read more...]